2013年12月23日 星期一
2013年12月16日 星期一
PSA video+Print Ad
Video:
https://www.youtube.com/watch?feature=player_embedded&v=q2pVCoPCCYI
https://www.youtube.com/watch?feature=player_embedded&v=q2pVCoPCCYI
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Visual: Movie poster style
Headline: Litter makes the earth Bitter
Subhead: Green the earth
Body Copy: N/A
Slogan/Tagline: Stop littering!!
Logo: Tidy Lady
Contact Information:N/A
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Visual: Show much piles of litter on the street
Headline: Litter makes the earth Bitter
Subhead: Green the earth
Body Copy: N/A
Slogan/Tagline: Stop littering!!
Logo: Tidy Lady
Contact Information: N/A
Group members:
Molly Huang Sally Shiu Amy Hu Jill Chou (UE3A) |
Final script+group work reflection(PSA)
Script:
An act of littering will make more littering.
This is so called the butterfly effect.
The more littering we make, the more damages we face.
Pollution
Disease
Land Loss
Finally, our earth will be destroyed.
So,
Green the Earth.
We made a lot of discussions first and then separated the work.
This time, I am in charge of script writing.
The reason I didn't put many words in my script is that I consider people tend to read short messages instead of long sentences nowadays. I need to write concisely and briefly to attract others' attention.
I found it quite hard because the script should include clear messages and also creativity.
Besides, arousing others' awareness of the serious effect from littering is also the target.
I am glad that I've done this because it's really a progress for me.
I also discover I lack of creativity. I can't contribute as many interesting ideas as Jill does.
I hope next time I can improve this part.
Overall, it's really an interesting and meaningful project.
An act of littering will make more littering.
This is so called the butterfly effect.
The more littering we make, the more damages we face.
Pollution
Disease
Land Loss
Finally, our earth will be destroyed.
So,
Green the Earth.
We made a lot of discussions first and then separated the work.
This time, I am in charge of script writing.
The reason I didn't put many words in my script is that I consider people tend to read short messages instead of long sentences nowadays. I need to write concisely and briefly to attract others' attention.
I found it quite hard because the script should include clear messages and also creativity.
Besides, arousing others' awareness of the serious effect from littering is also the target.
I am glad that I've done this because it's really a progress for me.
I also discover I lack of creativity. I can't contribute as many interesting ideas as Jill does.
I hope next time I can improve this part.
Overall, it's really an interesting and meaningful project.
2013年12月2日 星期一
script for campaign
A littering will make more littering.
This is so called the butterfly effect.
The more littering we make, the more
damages come.
Pollution
Disease
Land loss
Finally
Bye Bye our Earth.
ad analysis
There's no subhead or a slogan, but there's a copy in this ad.
The visual may not be very attractive since its background is just a common picture.
However, I think the lay out is really creative. The picture really makes people contemplate. Behind the neglected little girl are a group of adults talking. They never think of those abused children and they just let them go to court alone. It reflects a society phenomena. Even without the copy, we can still get the message it wants to deliver. The innocent child and the cold adults really match with the copy.
http://www.nccourts.org/Citizens/GAL/Documents/couldyoubethevoice5.png
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